Commerce Feature
Understand your sales. Every metric defined.
Commerce Analytics provides sellers with visibility into order volume, sales value, and conversion — with every metric explicitly defined. Gross is not net. Labels are precise. Empty periods show a clear empty state, not a broken chart.
The problem
Analytics dashboards often show numbers without defining them. "Sales" could mean gross, net, or payout. "Conversion" rarely states its denominator. Sellers make decisions on data they don't fully understand.
Who this is for
Sellers who want to track order volume and sales value over time. Commerce operators who need a precise view of how their store is performing — without conflating gross figures with profit or payout.
What it does
Precise metrics, defined explicitly
Commerce Analytics shows gross sales, order count, and conversion rate — all labelled with their exact meaning. Gross sales is the total order value across paid orders before any deductions. Conversion states its denominator explicitly.
Analytics and Finance payment data are separate systems. This dashboard reflects order and checkout data — not your payout balance or finance transaction records.
Key facts
- –Gross sales = total order value before deductions. Not profit. Not payout.
- –Conversion denominator is always stated — not an implied all-traffic figure.
- –Analytics and Finance are separate systems.
- –Empty periods show a clear empty state — not a data error.
EXAMPLE PERIOD
10 paid orders × avg ₦15,000 = ₦150,000 gross sales.
Before deductions — not profit or payout.
Dashboard
GROSS SALES
₦150,000
Before deductions
ORDERS
10
Paid orders
CONVERSION
20%
20 of 100 observed sessions
| Order ID | Date | Amount | Status |
|---|---|---|---|
| ORD-8821 | 12 Nov 2024 | ₦18,000 | Paid |
| ORD-8820 | 11 Nov 2024 | ₦22,500 | Paid |
| ORD-8819 | 11 Nov 2024 | ₦9,000 | Paid |
| ORD-8817 | 10 Nov 2024 | ₦54,000 | Paid |
| ORD-8815 | 09 Nov 2024 | ₦46,500 | Paid |
Illustrative example
Definitions
Gross sales vs net sales vs payout
| Gross Sales | Net Sales | Payout | |
|---|---|---|---|
| What it is | Total order value, all paid orders | After refunds and returns | What transfers to your bank |
| Deductions | None — before any deductions | Refunds, returns deducted | Platform fees, refunds, taxes deducted |
| Is this profit? | No | No | No — gross of your own costs |
| Where to find it | Commerce Analytics | Commerce Analytics (where shown) | Finance product |
FAQs
Common questions
Know your numbers precisely.
Set up your commerce account and get analytics where every metric means exactly what it says.
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